Why You Should Productise Your Service (And How to Do It)
What Is a Productised Service?
A productised service is a systemised way of delivering a service—clear inclusions, fixed pricing, and a set turnaround time.
It's an off-the-shelf type of buy.
It’s the antidote to:
❌ Scope creep
❌ Boundary-blurring
❌ Endless custom proposals
And if you love simplicity, automation, and reclaiming your time, productised services are golden.
Why Productised Services Save TIME
Standardisation = Automation
If your projects follow the same structure, you can automate the entire workflow:
✔️ Onboarding? Auto.
✔️ Payments? Auto.
✔️ Client comms? Auto.
✔️ Delivery steps? Streamlined as hell with templates & checklists.
No more reinventing the wheel every time someone enquires.
(I refuse to accept that all your client’s needs are totally unique—there are always themes.)
Escape Hourly Billing & Charge for Value
Hourly billing can turn you into a task-taker instead of an expert. It’s easy to end up saying:
❌ “So what do you want? We’ll do it.”
Instead of…
✔️ “This is what I recommend. Here’s how we’ll achieve your goals.”
When you charge by the hour, clients dictate the process. When you productise, you’re in charge.
Productised Services Work
Case Study 1: The Copywriter Who Got It Right
Last month, I got an email from a copywriter offering a one-off blog for £XXX.
No fluff. No “Let’s chat and see what you need.”
Just:
✔️ Here’s what’s included
✔️ Here’s the price
✔️ Click this link to book
I bought it immediately.
Decisions are easy when the offer is clear.
(And bonus points: She’d automated the whole thing using a CRM—Dubsado, I clocked it.)
![Insert Image: A simple, clear service offer]
Case Study 2: The Booking That Could Have Been Hers
I had a chat last week with a Moxie Mavericks student who (a bit awkwardly) found out her client booked me for something she could’ve done herself.
Why?
We were offering practically the same thing.
But my version? A productised service.
✔️ Price: £XX
✔️ Inclusions: Clear, with some bespoke flex
✔️ Delivery: Done in 2 days, on this date
No hourly builder’s quote that doubles by the end.
No squeezing in an hour here and there—turning a 10-hour job into a 3-week saga.
After chatting, she saw the benefits and is now considering productising her services too.
The Downsides to Watch Out For
🚩 Undercharging—especially if it’s a new service.
💰 If you’ve been offering it hourly for a while, package it up and add 20% extra to cover those tricky projects.
And for the love of all things systems, DO NOT price it based on how long it takes you.
What’s the value to the client?
Just because you can deliver in half the time as someone else doesn’t mean you should take a whopping pay cut.
Here’s my challenge to you:
📝 List your top client asks—can you package them into a productised offer?
💡 If you use Moxie, I have a bonus lesson inside my Moxie Mavericks course on creating a fully automated service.
Even if you’re fully custom, there’s still room for automation in your process.
If you’re looking for clarity with your business system, I offer 1-hour systems consults—great for audits, training & strategy ⬇️